2020 was the year of bread makers, DIY projects, and a whole lot of Bob Ross painting sessions at home. Black Friday and Cyber Monday 2020 were different, but people still spent a whole lot of money.
In fact, U.S. shoppers spent a record $34.36 billion on retail websites over the five-day period from Thanksgiving to Cyber Monday, up from $28.49 billion for the same period last year. Digital revenue missed projections as more shoppers heeded retailer warnings to shop earlier to avoid out-of-stock items or shipping delays and took advantage of pre-Thanksgiving discounts.
Frasca Digital has the ability to crawl and categorize more than a million Shopify E-commerce stores and all their products weekly. With Black Friday and Cyber Monday (BFCM) coming up soon here in 2021, we decided to do a deep dive into our historical data for black Monday of 2020, and here are the products that saw the most growth during that time.
Here’s the chart:
| Ranking | Product | Number Of Products | Growth in BFCM | Products |
|---|---|---|---|---|
| 1 | Monitors | 447 | 2356% | View All |
| 2 | Vitamins & Lifestyle Supplements | 8240 | 1322% | View All |
| 3 | Colllectibles | 9544 | 505% | View All |
| 4 | Gift Box | 10408 | 456% | View All |
| 5 | Headphones | 17606 | 338% | View All |
| 6 | Furniture | 1898 | 331% | View All |
| 7 | Yarn Crafts | 1863 | 301% | View All |
| 8 | Action Figures | 2244 | 270% | View All |
| 9 | Tablets | 629 | 280% | View All |
| 10 | Herbs and Spices | 5028 | 277% | View All |
Going by the number of products, It was mostly the same as always and it was clothing that ruled the top there. Here’s how it looks:
| Ranking | Product | Number Of Products | Growth in BFCM | Products |
|---|---|---|---|---|
| 1 | Tops | 155431 | -3% | View All |
| 2 | Bags and Handbags | 132325 | 5% | View All |
| 3 | Dresses | 129637 | 23% | View All |
| 4 | T-Shirt | 110142 | 1% | View All |
| 5 | Earrings | 77140 | 22% | View All |
| 6 | Necklace | 58512 | -4% | View All |
| 7 | Gift Cards | 57132 | 218% | View All |
| 8 | Home Improvements | 44407 | 7% | View All |
| 9 | Books | 37407 | 37% | View All |
| 10 | Lightings | 30875 | 24% | View All |
How did we get the data? We took the data from the BFCM week and also added the moving average of the 8 weeks prior to that week, and yeah, that pretty much sums it up.
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