What Products saw the Most Growth on Black Friday 2020?


2020 was the year of bread makers, DIY projects, and a whole lot of Bob Ross painting sessions at home. Black Friday and Cyber Monday 2020 were different, but people still spent a whole lot of money.

In fact, U.S. shoppers spent a record $34.36 billion on retail websites over the five-day period from Thanksgiving to Cyber Monday, up from $28.49 billion for the same period last year. Digital revenue missed projections as more shoppers heeded retailer warnings to shop earlier to avoid out-of-stock items or shipping delays and took advantage of pre-Thanksgiving discounts.

Frasca Digital has the ability to crawl and categorize more than a million Shopify E-commerce stores and all their products weekly. With Black Friday and Cyber Monday (BFCM) coming up soon here in 2021, we decided to do a deep dive into our historical data for black Monday of 2020, and here are the products that saw the most growth during that time.

Here’s the chart:

RankingProductNumber Of ProductsGrowth in BFCMProducts
1Monitors4472356%View All
2Vitamins & Lifestyle Supplements82401322%View All
3Colllectibles9544505%View All
4Gift Box10408456%View All
5Headphones17606338%View All
6Furniture1898331%View All
7Yarn Crafts1863301%View All
8Action Figures2244270%View All
9Tablets629280%View All
10Herbs and Spices5028277%View All

Going by the number of products, It was mostly the same as always and it was clothing that ruled the top there. Here’s how it looks:

RankingProductNumber Of ProductsGrowth in BFCMProducts
1Tops155431-3%View All
2Bags and Handbags1323255%View All
3Dresses12963723%View All
4T-Shirt1101421%View All
5Earrings7714022%View All
6Necklace58512-4%View All
7Gift Cards57132218%View All
8Home Improvements 444077%View All
9Books3740737%View All
10Lightings3087524%View All

How did we get the data? We took the data from the BFCM week and also added the moving average of the 8 weeks prior to that week, and yeah, that pretty much sums it up.

Need help selling any of these product categories online?

Frasca Digital understands data better than anyone else. Contact us today and let us help your company sell more with Shopify!

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