Industry News: Intuit Acquires Mailchimp for $12 billion
Over the past few years, the digital marketing technology (MarTech) industry, has faced rapid consolidation. In the latest case of industry consolidation, Intuit has acquired email marketing SaaS platform Mailchimp for a serious amount of loot. Key summary of the Mailchimp acquisition: Intuit acquired Mailchimp for $12 billion in cash and stock advances. Mailchimp currently…
