Website owners will soon be able to access the newest Google core algorithm update, dubbed “the helpful content” update. This
Our Content Process
We begin by conducting in-depth research on your company’s mission, voice, and target audience. We then identify and create user personas, user stories, and journey maps. Our content strategists perform a complete content audit to examine your website’s existing content and architecture to identify information gaps. Our keyword research provides insight into what your users already search for as well as new topic opportunities. Each step of this process contributes to crafting a well-rounded content creation plan.
A content audit examines your site’s existing content and architecture before moving forward with a content migration or redesign. Our content strategists and developers work together to perform comprehensive audits by using your website’s existing URL structure to map legacy content. This means that you’ll never lose your site’s most valuable content during the implementation phase of the project.
Competitor Content Gap Analysis
A content gap analysis provides valuable insight into your competitor’s content. Our team utilizes the information from a content gap analysis to identify the topics and search terms that your competitor currently ranks better than you in, as well as the keywords they aren’t targeting. Determining these search terms allows you to target them with your new content.