Category Archives - Trends

Guide: How To Upgrade to Google Analytics 4

Google Analytics is considered the most powerful and detailed digital analytics platform out there. It’s installed on at least 10 million websites, accounting for a market share of over 82%! But things are changing. Most people will currently use Google Universal Analytics (UA) although, in July 2023, this is being switched off. To keep tracking your…

SEO Statistics 2021

Chasing SEO statistics is a core practice of ours because we always follow the data. Sure, we strategize at a high-level, but we let the data dictate the direction. The concept of SEO seems straightforward, but putting it into practice can be a challenge when you consider the ever-changing rules and competitive landscape. We love…