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How to Prepare Your Website for Black Friday & Cyber Monday

Black Friday, Cyber Monday, and the holiday season are all closing in on us yet again. Most E-commerce store owners are asking themselves: How can

7 Must-Have Content Marketing Strategies for 2022

If you haven’t heard, content is king. And if you aren’t currently producing any content, you’re probably reading this article for a good reason. From

What Products saw the Most Growth on Black Friday 2020?

2020 was the year of bread makers, DIY projects, and a whole lot of Bob Ross painting sessions at home. Black Friday and Cyber Monday

4 Quick Tips to Optimize Product Images and Conversions

Quality of product images affects your conversion rate. Small, blurry and low-cost images makes your product impossible to sell. Here are some quick tips on

Google renames ‘Google My Business’ to ‘Google Business Profile’

In a sweeping change for Google, Google has decided to rename (Google) ‘My Business’ to ‘Business Profile,’ dedicated app will be replaced by Search/Maps. As

9 Must-Have SEO Shopify Apps to Boost Traffic

First thing’s first: SEO’s hate Shopify. One of the major reasons for the same is that most of the SEO’s learn On-Page SEO on WordPress

Top 5 Reasons Why E-commerce Stores Fail

At Frasca Digital, we manage E-commerce stores every day. To put it simply, what we have seen is that measuring the right metric(s) is always

9 Easy yet Effective On-page SEO Tactics for E-commerce Stores

In this post, I am going to give you some easy-to-implement, yet very effective tips to make your On-page SEO better. You will be amazed

10 2020 E-commerce Trends that Continued in 2021

62%. That’s the growth in new users Shopify saw from just March to April in 2020. Needless to say, e-commerce transactions have experienced nearly endless growth across

8 Biggest SEO Mistakes Shopify Store Owners Make

Disclaimer: These are some of the common patterns we see whenever we get a Shopify client for SEO consultation: Apps: Downloading too many apps reduces your

12 SEO Takeaways After Spying on Competitor Backlinks

One of the toughest hurdles right now is convincing small businesses that they need to step up and learn how the Internet can dramatically increase

PayPal is Pinterested in a $45 Billion Purchase

PayPal is in desperate need of wall art decor. The payment giant is in talks to acquire the wedding-and-soup inspirational site Pinterest, according to multiple

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Digital Marketing
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AI Generated Content: What Is ChatGPT and How Can You Use It?

Launched on November 30, 2022, artificial intelligence chatbot ChatGPT gained a whopping 1 million users in just 5 days. Among the many

Marketing in a Recession: The Complete Guide for Businesses

Statistics prove that the two most popular online activities are social media and video viewing. This is likely the reason that 96% of

How Google’s Helpful Content Algorithm Update Impacts Websites

Website owners will soon be able to access the newest Google core algorithm update, dubbed “the helpful content” update. This

AI Generated Content: What Is ChatGPT and How Can You Use It?

Launched on November 30, 2022, artificial intelligence chatbot ChatGPT gained a whopping 1 million users in just 5 days. Among the many things that ChatGPT can do

Marketing in a Recession: The Complete Guide for Businesses

Statistics prove that the two most popular online activities are social media and video viewing. This is likely the reason that 96% of B2C and B2B marketers around the

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Founded by Anthony Frasca, Frasca Digital is made up of digital marketing strategists, website development SME’s, and creative marketing experts who are passionate about doing good work for comapnies looking to grow.

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