
Lightning and Supplies
Client Work Profile
Services Rendered:
- Project & Vendor Management
- Website Design, Architecture & Development
- Branding
- SEO
- Content Strategy
- Backlinks
- Social Media
- Marketing Automation & Email Marketing
- CRM & Database Management
- Data Analytics Reporting
Project Overview
It had been over 5-years since Lighting and Supplies (L&S) had launched their website.
The website needed a modern redesign with scalable components and automated technology integrations.
L&S also had ambitions to expand their evergreen e-commerce product offering in a cost-efficient manner while developing new processes to manage and update the pricing and presentation of these products.
L&S partnered with Frasca Digital to:
- Scope & Manage the Entire Website Project from start to finish
- Implement traffic-growing strategies (SEO)
- Manage over 50,000 SKU Database
- Automate Marketing & Operational Workflows
- Increase Website Conversions (Purchases)

Website Design & Digital Marketing Services

It was clear L&S needed help from all angles, as they had just launched their digital marketing budget in order to grow revenue.
Technology:
- BigCommerce
- Including Many 3rd Party Apps/Plugins
- Zoho (CRM & MA Tool)
- Cloudflare (CDN)
- Google Stack
- QuickBooks
We wanted an online platform via which we could sell our services to thousands of potential customers, all in a manner easy for a Grandpa to understand. Frasca gave us just that.

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