AI Generated Content: What Is ChatGPT and How Can You Use It?


Launched on November 30, 2022, artificial intelligence chatbot ChatGPT gained a whopping 1 million users in just 5 days. Among the many things that ChatGPT can do is create blog content and website copy.

If you’ve heard about ChatGPT recently, you may be curious about whether it can play a part in your business content strategy. While ChatGPT can do a great job of creating coherent and lengthy content, the answer isn’t as clear-cut as you might think. 

In this guide, we’ll tell you more about what ChatGPT is and how you can use AI generated content for any website.

What Is ChatGPT?

ChatGPT is an AI chatbot that is known as a large language model (LLM). It was developed with OpenAI and based on GPT-3.5.

ChatGPT is particularly impressive as far as LLM tools go and can provide responses and dialogue that appear to be very human-like. ChatGPT was built by OpenAI Inc., a non-profit company in San Francisco that works to develop artificial intelligence. 

How Is ChatGPT Trained?

As a large language model, ChatGPT is trained with large amounts of data. It uses this data to predict what word should come next in a sentence.

GPT-3 has 175 billion parameters and has been trained on 570 gigabytes of text. Because ChatGPT has been trained with such a high volume of data, its ability to predict the next word in a sentence is also particularly impressive.

ChatGPT can now generate large amounts of text and content at once. This text is coherent and seems very humanlike.

In addition to this, ChatGPT was trained by Reinforcement Learning from Human Feedback. This means that human feedback helped ChatGPT to improve and make it better at answering questions and making great responses.

Can You Use ChatGPT for Free?

One of the things that allowed ChatGPT to become so popular is that it’s free to use. Open AI allows everyone to use the chatbot for free and provide feedback on the responses that they receive.

With the feedback the company gets from users, OpenAI hopes to improve ChatGPT even more and help it learn from the mistakes that it makes.

What Can You Do With ChatGPT?

There are many different things that ChatGPT can do and it can serve a variety of different purposes for those who use it and interact with it.

ChatGPT can generate just about any type of text and can answer questions or create various types of written content. ChatGPT can write short stories, poems, songs, jokes, resumes, and cover letters. It can also write code and create content in multiple different languages.

How to Use ChatGPT to Generate Content

So how can you use ChatGPT to generate content and copy? Here are a few tips that you’ll need to remember when instructing the chatbot to create content on your behalf.

Input Specific Prompts

When using ChatGPT to create content, you need to be as specific as possible with the prompts that you give it. You’ll also want to configure the settings carefully to tweak the chatbot’s tone, voice, and writing style.

The better you can guide the chatbot, the better it will be at providing great content that also aligns with your brand and the needs of your audience.

Focus on Short Sections and Outlines 

Although ChatGPT can do a decent job of writing longer texts, it tends to do better when writing short sections instead. Instructing it to only write a small amount of text on a very specific topic will generally work better than letting it write a complete piece of content surrounding a topic.

Additionally, many website owners and writers also find that ChatGPT can be useful for simply writing outlines as well.

Edit Heavily

Generally speaking, you’ll probably want to edit any content that ChatGPT creates to ensure that it aligns with your brand and includes the right information.

ChatGPT is a very smart chatbot, but it may not be able to handle complex topics very well. It may not always create content that is right for the topic or prompt that you give it. 

How Does AI Generated Content Impact SEO?

Many marketers and business owners wonder whether ChatGPT will have any impact on Google and search engine optimization (SEO).

These days, many website owners upload AI-generated content to their blogs. Some of this content is already ranking in search engine results pages (SERPs).

Although this is currently the case, Google has made algorithm updates that target content that isn’t written for “humans first.” This includes AI content, so many website owners who have used AI content have found that their content hasn’t ranked as well as content that was written by humans.

However, this isn’t the case across the board, and in many cases, AI content is ranking better than human-written content.

As AI content gets better, it may become even more likely that it will outrank other types of content in search engine results. On the other hand, Google may make additional algorithm updates to reduce the ranking of AI content as well.

Only time will tell how much of a presence it will continue to have in search results as time goes on. 

Does ChatGPT Take Jobs Away From Copywriters and Content Experts?

There’s a lot that goes into successful copywriting and content writing. ChatGPT isn’t capable of making all of the right writing decisions on its own yet.

Although ChatGPT can do a good job of mimicking real copywriters, it doesn’t really have an understanding of what it is doing and why.  It’s simply making logical decisions about what should come next in a sentence or body of text. It doesn’t have the capability to truly take the needs of a business or its audience into consideration.

On top of this, ChatGPT currently needs a lot of direction in order to create effective SEO copy or content. In many cases, it takes almost as much effort to direct an AI chatbot and create prompts as it does to create content or copywriting from the ground up.

Because of this, it’s unlikely that ChatGPT will take much work away from copywriters or content experts anytime soon. On the other hand, it can be a great tool to use when creating outlines, generating ideas, and writing short bits of copy or content.

ChatGPT’s Impact on Plagiarism

  • CEO Sam Altman said in an interview that OpenAI will devise ways to identify chatGPT plagiarism.
  • But creating tools that perfectly detect AI plagiarism is fundamentally impossible, he said.
  • Altman warns schools and policy makers to avoid relying on plagiarism detection tools.

Sam Altman — the CEO of OpenAI, which is behind the buzzy AI chat bot ChatGPT — said that the company will develop ways to help schools discover AI plagiarism, but he warned that full detection isn’t guaranteed.

“We’re going to try and do some things in the short term,” Altman said during an interview with StrictlyVC’s Connie Loizos. “There may be ways we can help teachers be a little more likely to detect output of a GPT-like system. But honestly, a determined person will get around them.”

Altman added that people have long been integrating new technologies into their lives — and into the classroom —and that those technologies will only generate more positive impact for users down the line.

“Generative text is something we all need to adapt to,” he said. “We adapted to calculators and changed what we tested for in math class, I imagine. This is a more extreme version of that, no doubt, but also the benefits of it are more extreme, as well.”

The CEO’s comments come after schools that are part of the New York City Department of Education and Seattle Public School system banned students and teachers from using ChatGPT to prevent plagiarism and cheating.

The bans have ignited conversations — especially among teachers — over how AI could transform the state of education and the ways that students learn at-large.

“I get why educators feel the way they feel about this,” Altman said. “This is just a preview of what we’re gonna see in a lot of other areas.”

But even though OpenAI has heard from teachers “who are understandably very nervous” about ChatGPT’s impact on things like homework, the company has also heard from them that the chat bot can be “an unbelievable personal tutor for each kid,” Altman said.

In fact, Altman believes that using ChatGPT can be a more engaging way to learn.

“I have used it to learn things myself and found it much more compelling than other ways I’ve learned things in the past,” he said. “I would much rather have ChatGPT teach me about something than go read a textbook.”

Altman said that OpenAI will experiment with watermarking technologies and other techniques to label content generated by ChatGPT, but he warns schools and national policy makers to avoid depending on these tools.

“Fundamentally, I think it’s impossible to make it perfect,” he said. “People will figure out how much of the text they have to change. There will be other things that modify the outputted text.”

Given how popular ChatGPT has become, Altman believes that the world must adapt to generative AI and that technology will improve over time to prevent unintended consequences.

“It’s an evolving world,” Altman said. “We’ll all adapt, and I think be better off for it. And we won’t want to go back.”

Predicting the Future of AI Generated Content

If you want to make use of AI generated content in your business, it’s important to realize that there are pros and cons to doing so.

The future relationship between SEO and AI content is currently uncertain. However, AI can definitely be used to help with the creation of content even if it can’t yet be relied on for writing a piece of content from start to finish.

Need help with your digital marketing strategy? Click here to learn more about how Frasca Digital can provide guidance on digital marketing and SEO services now or contact us today by filling out our form!

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