As a digital marketing service provider, we need to make sure our firm is on top of the ever-changing trends that our industry has in-store for us and our clients.
Frasca Digital aims to cut through the noise and provide some of the key trends you might find useful as we enter this uncharted territory – 2021.
We’ve already started to take action and tweak some of our work based on these trends as the world of digital marketing waits for NO-ONE.
We hope this helps and be sure let us know your thoughts in the comments! 👇
1. Dissemination of paid social ad spend
This is a big trend for us because 80% of our client’s advertising spend is on Facebook & Instagram marketing.
I’m sure a majority of you (especially B2C marketers) use Facebook advertising for the majority of your marketing spend too. With the imminent changes, the iOS 14 update might bring, we could see some major changes to the platform.
No one know’s for sure how this will effect us but we all know there will be changes.
TikTok and Snapchat are the platform for Gen Z, and the usage among other generations is starting to catch up. Snapchat is especially appealing to us.
Total daily time spent by Snapchatters over the age of 35 watching/engaging with Discover content increased by 40% year-over-year in Q2 2020.
It’s also important to note that 90 percent of the US market aged from 13 to 24 use Snap. Expanding this audience to 13 to 34-Year-Old US population represents 75 percent of the audience.
Facebook/Instagram advertising is still the post powerful medium, for most of our accounts but this is changing fast.
If you haven’t already, you might want to try advertising on Snap, Pinterest or Tiktok this year. They often give free ad credit to new users and it’s a great way to try out a new marketing channel.
2. Increased focus on direct shopping posts from social media sites
This trend has been on the rise over the past few years but this statistic really caught my eye – “46% of Instagram users purchased one or more products that were put in front of them in a sponsored IG post.“
As integrations become more embedded into the user-journey of these social media platforms you can expect more customers to purchase directly from platforms without ever having to leave the app.
If you’re in e-commerce, make sure you integrate all your product posts with the ability to purchase, as you might be missing out.
We may reach a point where some e-commerce stores decide to just sell on social media platforms rather than make a website, which is a pretty radical shift if you ask us.
3. Increased focus on communities
With the rise of Slack communities, Discord and now Clubhouse this shouldn’t come as much of a surprise. Communities are specifically building around sharing and creation, which will allow marketing teams to continue to expand their reach, with fewer resources.
Expect a lot of collaboration particularly across content marketing and tapping into other writers who might be part of your marketing communities.
The big pay-off is that you can collaborate without sacrificing quality, so make sure you surround yourself by people in the same frame of mind.
If you’re not involved in many communities yet, you should definitely get involved.
4. A lot more live (online) events
With in-person events out of play in 2020, video and webinar content has been even more important—and it’s not going away.
Video is so effective because you can communicate with your audience in a quick and effective way. Consumers want to get information faster than ever and video marketing is one of the best mediums to help you do that.
You will probably see innovations in the way people deliver this type of live video marketing. Over 2020, we saw the rise of community zoom sessions, fireside chats, and intimate masterclasses. These live events are becoming much more of back and forth instead of just a one-person event.
Even with networking these innovations are taking place with platforms such as Hoppin, Lunchclub, and Clubhouse on the rise.
It might be worth considering how you can implement these types of events into your marketing endeavours over the next few months.
5. AI-produced content
With the release of GPT-3, Frasca Digital has been trying out and testing a lot of AI-powered content tools this year.
This new form of AI really is a game-changer because now there are tools that can create landing pages, blog posts or even designs – Content is King!
It’s still early days, but GPT-3 could be pivotal in our field, with the ability to create content in seconds. I’d say that it still far off replacing us, but it can work with us to supercharge the speed of our delivery for our SEO testing environments.
6. Conversational and Instant Messaging Marketing
Over years, we’re seeing marketing become more and more conversational. People want to have instant responses to any of their questions. When consumers have a question, 82% want an “immediate” response.
Make sure you enhance the user experience to accommodate for these growing trends as it will foster higher engagement and greater loyalty.
Implement New Marketing Strategies for 2021 & Beyond – Today
We hope this quick guide to the latest marketing strategies in 2021 and beyond helps provide a little insight into what us marketing pros take about on a regular basis. Feel free to reach out to Frasca Digital if you ever need help on integrating any systems or marketing programs to accommodate these trends.