4 Quick Tips to Optimize Product Images and Conversions

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Quality of product images affects your conversion rate. Small, blurry and low-cost images makes your product impossible to sell.

Here are some quick tips on how to make your product images better.

1.) Keep your product listings simple and consistent

Look at the product listings of big brands like Nike, Apple and so on. You see it? White backgrounds, the same angle of view on the products, same style. Everything looks organized as if you were looking at a store exposition.

2.) Customers want to see what they are buying

When it comes to online shopping, one of the biggest causes of consumer purchase resistance is the inability to visualize a product. You should have a minimum of 2-3 clean shoots with white background and at least 1 lifestyle shot. Close-ups are good idea too, if your product have some special features or textures. Aim for eight images per product

3.) (Image) size matters

Your pictures should be of the highest quality but keep in mind optimization too. Big image = big size, which means longer load. Customers doesn’t like to wait too much, for example Amazon found that if their pages were to slow down by just one second, they would lose $1.6 billion a year. Shopify’s own recommendations are 1024 x 1024 at 72 dpi (dots per inch resolution).

Aspect ratio matters too. When your customers swipes between images with various aspect ratio, there can be page content moves and so on. Sometimes this looks unprofessional so be aware.

Here is the list of next-gen image formats currently available:

  • WebP
  • JPEG 2000
  • JPEG XR

WebP – this is a superior image format developed by Google. It supports both lossless and lossy compression for web images (and supports transparency). WebP is the best image type to use if you’re undertaking image compression. WebP lossless images are much smaller in size than PNGs by around 26% and WebP lossy images are between 24–34% smaller than JPG files.

4.) Capture all possible product configurations

In addition to showing a product from every angle, it’s important that eCommerce images show every possible version of a product that shoppers might order. If, for example, you’re selling three different sizes of lotion, you’ll want to include images of each bottle. If you’re selling a pair of pants in four colors, you’ll want to show each.

If you’re selling configurable products (like furniture or clothing), capturing images of every possible iteration can be an overwhelming task. In those instances, it may make more sense to tap into the power of virtual product photography, which lets you produce images with the help of software.

​Closing thoughts

Hope this helps to realize basics of product images in E-commerce and their influence on conversion rate! Contact Frasca Digital today if you have any questions about optimizing your store’s images.

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