What are Google’s Most Important SEO Ranking Factors in 2022?

Did you know that there are more than 1.9 billion websites currently active on the internet? When it comes to promoting your own website, it might seem impossible to compete with so many other websites. However, if you take advantage of SEO ranking factors, you’ll certainly have a chance. 

What are Google SEO ranking factors, you might ask? They have to do with how internet users find and engage your content and how your website ranks on certain search engines like Google. If your website isn’t getting a lot of traffic, it’s likely because you’re not using enough ranking factors with your SEO marketing strategy

Keep reading and learn more about the top SEO ranking factors 2022. 

Website Performance

Ranking factors for SEO have everything to do with how helpful your website content is for internet users. If your website isn’t working very well, then it certainly won’t be very helpful to users and, as a result, Google will rank your content very low on the SEO food chain. But what kind of website performance factors should you look out for and how can you know that your website is working in an SEO-positive way?

First, you should consider your website speed. Most websites that rank well on Google tend to load within two or three seconds. If you find that your website takes longer than this to load, you’ll know that your website’s performance isn’t doing that great. 

While taking a few extra seconds to load may not seem all that important, it can really make or break your website’s success. People have short attention spans when it comes to websites. They won’t want to wait around for a website to load when they could just go to another website with similar information or services that loads at a much faster pace. 

Fortunately, if your website is a bit slow, there are a few ways you can change that. For example, you can adjust the website’s code, shrink some of the website’s images, and get rid of any excess applications that may be slowing down your site. Once you do that, your website should be in much better shape. 

But website performance isn’t only about speed. It also has a lot to do with the format and design of your website.

The Details

For example, suppose that you design your website using a lot of images. 

The final product might look great, but when you actually activate your website, you find that the images load incorrectly and are scattered all over the place, obscuring parts of the layout and ruining the quality of your website. Besides ruining how your website looks by using a bad layout, this problem also makes it difficult for users to actually use your website. 

They might not be able to click on certain links or pages. This, of course, is very frustrating and hard to navigate and it is the epitome of bad website performance. No user will want to deal with such a website when he or she can go to a much more professional and well-designed website instead. 

User Experience 

Another similar aspect to website performance is user experience and it also plays a large part when it comes to SEO ranking factors. As the name suggests, user experience is all about how users interact and experience your website and its content. Of course, if you want your site to be a success, you’ll want online users to have a good first impression of your site. 

On the other hand, if your user experience is not good or if you make some changes to your site that diminish the site’s user experience, you will find that online users will start to avoid your site. Your site may simply not be enjoyable to use or it may be too difficult to use. If this is the case, you will find that your site’s SEO ranking will drop like a stone. 

Fortunately, if your user experience isn’t doing that great, there are a few ways in which you can improve it. For example, you will want to take the feedback of your users seriously. By listening to what your users have to say and then making necessary changes, you will find that your user experience will slowly increase. 

Use the Right Keywords

Keywords are also very important for improving your SEO rank. Even John Mueller of Google has said that having the right keywords in your content can make all the difference. You will want to opt for keywords that are not too popular and contested but not too unpopular either. 

Instead, try to use niche keywords that will get your content seen by your target audience. This will make it much easier to attract traffic from both new and returning users. Besides that, you will also want to put the keywords in the right location on your site. 

The more visible the keywords are, the better. Keywords help show exactly what your content is about. It also makes it easier for search engines to find and rank your content. A good place to put a keyword, for example, is in the title of a blog post. 

You can’t make a keyword much more visible than that. 

All About SEO Ranking Factors

If you’re trying to grow your website, then a good understanding of SEO ranking factors is essential. Website performance impacts your SEO rank significantly followed by user experience. If your website has both bad website performance and user experience, you shouldn’t be surprised if your SEO rank is low. 

You should also use the right keywords to rank and organize your content. To learn more, contact us here


Digital marketing expert specializing in SEO, MarTech and Website Design services in the Baltimore, MD market.

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