What is Link Building and Why Does it Matter?

Building backlinks is a difficult process to navigate. With so much (mis)information about gathering backlinks, analysis paralysis sets in.

The importance of links in SEO cannot be overstated. Web ranking was mainly focused on keyword usage inside the page’s content in the early days of SEO, even before Google existed.

The definition of link building

Link building is a procedure that begins with connecting web pages to one another by obtaining hyperlinks from other websites and incorporating them into your own. It aids users in navigating between different online pages. In addition, links provide a path for search engines to crawl between your website’s pages. There are numerous ways to create links. However, understanding how to construct even one of them can greatly assist you in pushing ahead in the competition.

What are some of the most common link building strategies?

One thing to note is that there are several SEO link-building tactics to choose from, but some are more popular than others.

A few examples of link building strategies are provided below:

  • Link Building for Content: This is an extremely broad classification. In a nutshell, content link building refers to any and all content published to attract others to link to your website. This can include content from your own website as well as content from other websites and social media channels.
  • Creating Outbound Links: Because there is a relationship between your websites, you should think about the sites you link to and what anchor text you use. You can also utilize outbound links to persuade other websites to link to you.
  • Creating Internal Links: The goal is to optimize your internal link structure and add links so that A.) it’s easier to navigate and encourages users to remain longer, and B.) search bots can better understand your site layout.

Now let’s speak about how link building can help businesses:

  • Builds Relationships: When you develop a link, it must reach out to other businesses, primarily to communicate information about promotions or other company operations. However, while strengthening link building for local businesses should be your major goal, there are several residential benefits. You can benefit from long-term business ties that are mutually beneficial.
  • Developing a Brand: Link building is also beneficial to promotion. It might help you demonstrate that you are a legitimate business in your sector by providing connections to high-quality content. It can also help to boost your company’s expertise and boost its goods and services.

Get Qualitative and Cost-Effective Backlinks Now

Frasca Digital specializes in building backlinks that work. Contact us today to get started with building your backlink portfolio!


Digital marketing expert specializing in SEO, MarTech and Website Design services in the Baltimore, MD market.

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