Backlinks are still one of the most important ranking factors for SEO…
But how do you get these dang things?
Over the last few months, the SEO experts at Frasca Digital have been focusing on building backlinks for my own websites (and my clients), and the biggest lesson I’ve learned is that if you don’t have the right system in place, then this can be a serious grind…
That’s why I’ve focused on the skyscraper technique.
If you’ve never heard of it, this is basically where you find competing articles with a lot of links, create a better piece of content and reach out to those linking websites asking if they could share it.
…And the last 28 days have been awesome!
We’ve built over 100+ high DR, whitehat links reaching out for just a few articles. Plus it only took an hour a day to manage the campaign (I’ll explain how later).
But it’s not been an easy ride – my results have come from months of testing, tweaking and a LOT of trial and error.
I’ve now compiled a list of 11 lessons I’ve learned from the whole process because I’ve seen a whole lot of people asking how to get more backlinks for their own websites.
(Hopefully it’ll help you get a few links yourself.)
So let’s get into it…
1. Outreach like a human; be personal
If you’re reaching out to webmasters, don’t hit them with the hard sell explaining why your website is so great compared to everyone else’s – and why you need a link.
Just be conversational, offer value and don’t be aggressive in your approach.
Do this and you’ll set yourself apart from 90% of the outreach emails most webmasters get.
2. Focus on creating unique, quality content
With any skyscraper campaign, your content needs to be waaay better than your competitors.
Here’s a few tips:
- Remove all ads, affiliate links and pop-ups
- Always spell check and grammar check. It doesn’t have to be perfect but this helps.
- Add plenty of charts and custom graphics to increase its readability
- Format it nicely – keep your paragraphs at 3-4 lines maximum, keep your sentences short and make sure there’s no fluff just to fill out your word count
- Skyscraper articles should be EPIC! 3000-5000+ words is the standard to set if you want a lot of links
3. Pick your battles
Always research your competition before you setup a skyscraper campaign.
Let’s say you’re writing about health:
If you’re a relatively unheard of website, you’re going to struggle against authoritative industry experts like WebMD.
Yes, it can done – but this approach will make your life much harder.
So try to compete against websites and articles you know you can beat.
4. Manage your inbox (and time) productively
If you’re sending out 100+ outreach emails per day, your inbox is going to stack up quick!
And you can easily spend a whole morning managing it.
Instead, here’s what I recommend you do:
- Just check your inbox once per day
- Remove email notifications off your phone
- And keep a bank of canned responses so you can reply quickly (you can set this up in your Gmail settings)
5. Scale Up Your Efforts!
If you want a lot of links, you need to outreach at scale.
And that’s the beauty of skyscraper:
On most of my link building campaigns, I’ll contact 1,000+ prospects about the content. And a decent percentage of these will convert into links.
Tools like Hunter, Lemlist and Mailshake are incredibly useful for this.
6. Be tenacious
First of all, you should never spam anyone. Only offer value in your emails…
However, you do need to be persistent. I’d recommend setting up an automated sequence to follow up with webmasters 1-2 times after the initial outreach email.
And if someone doesn’t get back to you, don’t take it personally.
Sometimes, webmasters will reply to me 2-3 weeks later with a link. So it’s important to follow up so you’re not forgotten.
7. Offer an incentive
You’ve got to think about what’s in it for the webmaster – and why would they bother spending the time to add a link to your website?
The stronger your incentive, the more links you’ll get back.
For example, you could offer a social media share to say thanks for the link.
8. Avoid outreach templates
If you Google email outreach templates, you won’t be stuck for choice.
But the problem is, most of these templates have been rinsed and everyone’s using them. In fact, you’ll struggle to avoid the spam inbox with these sorts of templates.
Instead, focus on writing an email outreach campaign that’s unique and original.
9. Boost your email deliverability.
When you’re doing cold email outreach for link building, you need to be really careful about spam filters.
Spam filters are designed to pick up certain keywords.
So avoid using terms like free, bro, offer or any other keyword that could hurt your email deliverability.
Plus if you keep hitting the spam folder, the domain you send your emails from will get burned. I’d also stick to plain text emails and avoid sending images.
Outsource basic tasks such as finding emails, writing the content etc. That’s easy to do with platforms like UpWork.
This will save you a ton of time and let you focus on the actual outreach campaigns instead.
It’s the easiest way to quickly scale up your campaigns.
11. Link quality
Don’t reach out to spammy websites just because you could get an easy link.
You want to focus on high-quality, whitehat websites that offer genuine value as a backlink.
So when you’re prospecting for outreach contacts, check through your list, look at their website and make sure you’re not reaching out to anyone that looks remotely blackhat.
Need help building qualitative and quantitative backlinks?
If you need any tips or you’re stuck on your own link building campaigns, contact us today at Frasca Digital and our SEO experts will help structure your backlink building strategy today!